Tibet tourism develops rapidly, the total tourism revenue breaks through 10 billions RMB in 2012

According to the statistics provided by Tibet Tourism Bureau, Tibet received 10.584 million tourists in 2012 and realized a total tourism revenue of 12.674 billions RMB. The total number of tourists and total tourism revenue increased 21.7 percent and 30.3 percent respectively. It is the first time that the number of visitors breaks through the 10 millions and the total tourism revenue breaks through 10 billions RMB. Obviously, Tibet tourism is experiencing a rapid developing period.

The principal of Tibet Tourism Bureau introduced that the tourism reception capacity of Tibet is greatly improved in 2012. The new tourism products greatly improved the attraction and competitiveness of Tibet. Yarlung Zangbo Grand Canyon National Park, Mt. Everest National Park and Namtso Lake National Park were officially established in 2012. Potala Palace has been approved as the first State 5-A Class scenic spot in Tibet Autonomous Region. 25 scenic spots were listed as A-class scenic spots. Besides, 34 hotels were added to the Star-level Hotel List in Tibet and 39 new gust houses were approved.

To promote the development of Tibet tourism, Tibet Tourism Bureau adopted a series of effective measures in 2012. Special importance was attached to the introduction & promotion of Tibet tourism products and this adoption successfully made tourists in different parts of China be more interested in Tibet. Tibet adopted "Happy Tibet Tour 2012" as the publicity theme of Tibet tourism, settled "Cross Over Himalayas 2012" and "Make a Tibet Round Trip to Experience the Happiness" as the slogan of Tibet tourism successively.

Besides, the newly explored Tibet tourism products themed by health and happiness also attracted a large number of tourists successfully, including the "Wedding in Holy Tibet" and "Happy Tibet Special Train". These special tourism products gain some positive feedback from the tourists from different corners of the world. The increasing of the flights and trains to Tibet greatly relieved the transportation pressure. Tourists in different parts of China could enter into Tibet conveniently.

At the same time, the festival tourism products in different regions of Tibet also promoted the continuous booming of Tibet tourism in 2012. A large number of tourists to made Tibet tour to enjoy the breathtaking natural landscapes and experience the special folk customs in Tibet. The Tibetan New Year celebrated in early 2012, the Nyingchi Peach Blossom Festival celebrated in spring, the Yarlong Cultural Festival in Shannan Prefectur, the Mt. Everest Cultural Festival in summer, and also the celebration of Shoton Festival attracted a large quantity of tourists. Festival tourism products have been a new card of Tibet tourism and play an important role in the development of Tibet tourism.

With the rapid development of Tibet tourism, the reception capacity and service capacity keep improving. 98.2 percent of tourists who've been to Tibet are satisfied with the Tibet tourism environment and service quality, and 73 percent of visitors willing held pay a visit to Tibet is well worth and they are willing to make a second visit, according to the sample survey did by Tibet Tourism Bureau.