“Happy Tibet 2012” Brings Tourists a Happy Home and Experience
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“Happy Tibet 2012” Brings Tourists a Happy Home and Experience

Time:Jun. 29th, 2012By: LeoSource: 179xizang.com

"Happy Tibet" was finally selected as the theme of Tibet tourism in 2012. It means "Happy" has become the key word of the development of Tibet tourism industry in 2012. The selection of the theme indicates that Tibet tourism is focused on following the development of the world.

The determination of the theme of Tibet tourism in 2012 marks the marketing strategy of Tibet tourism would focus on "happy". With the development of the economic globalization, theme marketing has been an effective business model. It greatly promotes the developing of the tourist market. Various combinations of numerous tourism products increase the interaction between Tibet and the tourists making a Tibet tour.

It is reported that "Happy Tibet" is the 20th tourism theme introduced by the National Tourism Administration since 1992. Tibet Autonomous Region selected "Happy Tibet" as their tourism theme in 2012 according to their characteristic tourism products. The "Happy Tibet" theme will enrich the cultural and natural tourism products in Tibet. It would be an effective way to promote the development and upgrade of Tibet tourism. Tourists planning a Tibet tour in 2012 could explore the profound Tibetan culture and witness the amazing natural landscapes.

Tibet has been a special tourism destination with mysterious culture and fascinating natural scenery. Local Tibetans benefits a lot from the development of the Tibet tourism industry recent years. Tourists planning to travel to Tibet in autumn in 2012 would have the chance to witness and experience the happy life of the local Tibetans. "Happy Tibet 2012" will bring tourists a happy home and experience.

It is reported that Nyingchi, which is praised as "the Switzerland in Tibet", has received 0.41 million of tourists both at home and abroad between January and June in 2012. The primitive natural landscapes and ecological resources here keep attracting a large number of overseas tourists recent years. The tourism development greatly promoted the development of the transportation, catering and some other industries in this region.

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